ADVERTISING AGENCY ON INSTAGRAM: KNOW ITS BENEFITS

Social networks have become an extension of users' lives in the digital sphere. Within Social Media, Instagram is positioned as the third most-used social network in the world, with 500,000 million registered users, of which 1,000 million are active each month, according to Statista. Consequently, this channel becomes very attractive for online sales by companies, which more often resort to an Instagram advertising agency to improve their communication on this platform both organically, contracting community management services, and paid services, contracting Social Ads services.

The reasons for the success of Instagram

Do you know someone who does not have an Instagram account? Unfortunately, the answer is probably no. Since its inception in 2010, the photography social network has evolved with numerous features that give the user a lot of autonomy, leading to increased subscriptions in recent years. This makes it a landing strip for companies who see their audience reach double and a great return on their investment.

If you are running a business, pay attention! This interests you. Here we leave you some of the reasons why Instagram is at the top of the mind of consumers to make their purchases:

·         It is responsive for mobile devices. Think about your day-to-day. You are in a hurry, walking from one place to another, with a long list of tasks… But you always have time to take your mobile and look at Instagram. Due to its comfort and dynamism, the fact that a social network is available in a mobile version has become an essential claim for consumers. Thus, in 2020, nothing more and nothing less than 70% of American users made purchases with their phones. Instagram is the quintessential mobile social network, as it cannot even be managed on a PC.

·         It is visual and attractive. We remember 80% of what we see and 20% of what we read. Does this data sound familiar to you? This is demonstrated by the Visually study, which shows that 90% of the information transmitted to the brain is visual. 

·         Instagram is the perfect platform to implement a visual marketing strategy that attracts the audience, as images are considered an addictive stimulus for the brain.

·         It is easy to use. Its simple operation is designed so that the public of any age can publish and interact with the content. The aspect gives a lot of room for entry to any type of company since it will very likely find its market niche within this platform.

Why you should hire an Instagram advertising agency

You already know why Instagram can be a beneficial channel for your sales. However, if you agree to start, you will realize that managing the content and advertising of this social network is not as simple as it seems. You will need an Instagram advertising agency to relaunch your business.

Both for the study of the metrics that exist in the advertising of the site and Google Ads, as well as for the new trends that arise for the creation and dissemination of content, it is best that you let yourself be advised by a team of professionals.

When it comes to advertising, hiring an Instagram advertising agency like Mavenup Creatives is profitable for the following reasons:

·         You will get a great rate of return (ROI). The application offers a great return on advertising. And it is that the campaigns managed with Facebook through the SEM system, together with the simplicity of creating publications that reach the public, are the perfect "Molotov cocktail" to obtain a large number of conversions that make you get a good return on profits.

·         You will reach your potential audience more easily and get a better reputation. US already has 16 million active accounts throughout the territory. The community to which you are exposed is very large, and online marketing is the most suitable discipline to cause an impact on your audience. This agency will study the target and potential audience, the market and the competition for your product or service to creatively create the ads that best suit your company. And, of course, they generate a great engagement that makes you achieve results for your business benefits. Many strategies can be followed for Instagram Ads, and you will need advice on which is the most recommended for your business. Thanks to market research and segmentation, your agency will create and disseminate the best content for your brand's audience. If this is maintained over time, you can retain it, reach new users and create a community that speaks well of your brand. This is undoubtedly a prescription that will give your business a lot of recognition.

·         You will follow a quality strategy and analysis. Knowing where to aim to get results is fundamental when making a strategy. In a digital marketing agency, a team of analysts, strategists and optimizers, among other profiles, who, due to their extensive experience in the sector, know how to draw up a profitable action plan.

These agencies give quality treatment to all the data, thanks to the use of tools that, in turn, allow constant monitoring of all the campaigns you launch. Control serves to perfect, and we warn you that, in the strategy for Instagram, you will have to learn from the error.