JUICE BAR BUSINESS PLAN

 

The first stage represents the evaluation of opportunity and originality. So, let's see some recommendations for starting the business:

What is a juice bar?

As the name suggests, a juice bar is a bar that serves freshly squeezed juices. Although other drinks can be offered, the offer will focus on juices, this being the main product.

However, having only a citrus juicer or a blender to prepare juices and other healthy mixes is not enough. At every moment, you have to offer the client something else!

How to open a juice bar?

Identify the premises! A juice bar business plan does not need a lot of space. If we intend to offer juices, a bar behind which we can have the machines we need, a few tables and a terrace during the summer will be enough. We must not forget that a part of our business, in fact, an important part, must be the takeaway service!

As in any business open to the public, the location is very important. Fresh juice contains a lot of fruit, so the final price is high. Therefore, a location close to offices, transit, and commercial areas will greatly facilitate the business's success.

Analyze the competition! Following the previous point, we should check how much competition there is in the area where we intend to open our business. Then, we should evaluate if there is space for us. It is good to study the competition paying attention to both successful and those who are not. Then, we must analyze the reasons for both results.

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The business climate 

In an area with very hard winters, we have to analyze the viability of the business. Will we get enough income during the warm season to survive the business during the winter? Will we be creative enough to attract customers on the coldest days? A useful option is to focus on our juices, not only on the fact that we are a producer of soft drinks but also on the fact that the drinks contain many necessary and useful nutrients at any time of the year, regardless of the season.

Ask for a price offer and clarify the investments that need to be made. You should calculate the time needed to recover the investment, especially if the business is economically feasible.

Be original! You should be original and offer something different in decoration, juices, special offers, etc. It is recommended to complement your offer of juices with other fresh and healthy products, such as fresh salads, purees, breakfast bowls, afternoon teas, vegetables and healthy sandwiches. This will allow you to increase sales and attract new customers.

The documents that accompany starting a business of this type are considerable. We should have professional advice to make sure we do things properly. We must know and respect local regulations, especially if we have an ecological production line.

The citrus press is the key. We must have what gives us the best results. The combination of smoothie blenders, professional equipment for processing fruits and vegetables, and an industrial press for vegetables and fruits are ideal. Still, the cold press will allow us to prepare all kinds of juices, including vegetable milk. We will consider the size of the equipment according to our needs, and depending on the evolution of the business, we will decide whether to invest in purchasing devices with a higher capacity.