Spa business plan

 

In the fast pace of life, when most of the time is spent at work, healing is very important. Therefore, it is not surprising that in our time, the services of SPA salons are becoming increasingly popular, where you can not only put yourself in order but also take a course of improvement and relax. The idea of ​​such a business is relevant for USA since the niche is still free, and demand from the population is growing. A spa business plan that includes calculations will aid in its execution.

The object of the spa business plan on the ground floor of a non-residential building with a set of procedures for healing, cleansing, relaxation and rejuvenation. In addition, there will be a beauty salon, a bath complex with water procedures, a massage room and an Ayurvedic program, a cafe and a children's room. The company's goals are to create a highly profitable business, make a profit and satisfy consumer demand for health, relaxation, and personal care services.

Spa salons appeared in USA relatively recently, so the demand for such services is growing yearly by an average of 5-10%. All this is due to the expansion of the service sector and the emergence of affordable and original ways to restore the body. At the same time, the niche for providing these services is relatively free. If there can be several spa salons within the city in megacities, then in small cities, there may not be such establishments. Among the additional services will be body wraps, peelings, drainage and other cosmetic body care, facial treatments: scrubs, masks, massage, eyebrow and eyelash correction. In addition, the beauty salon will have a hairdresser, manicure, pedicure, depilation, and facial cleansing.

The project will incur initial costs of 40000 USD. The funds will be used to repair the rented space, acquire equipment and cosmetics, and market the business. Investments will be your own. The project is supposed to be paid back in 22 months. The SPA center will bring a minimum monthly profit of 20000 USD.

Project concept development

For a SPA salon, you will need to find a room with a total area of ​​​​200 square meters. Meters are located on the first floor of a non-residential building in a large residential area. Priority places near shopping centers, public transport stops, fitness clubs and business centers. The premises must comply with SanPiN standards and have a separate entrance, sewerage, ventilation, water, and electricity.

The premises will have an administration area with a waiting room, an aqua zone with saunas, baths and a jacuzzi, a wet area with wrapping and peeling, a massage room, a beauty salon room, a face and body care room, a cafe with a children's play area. The services are categorized as health-enhancing, cosmetic, relaxing, and complex. The salon will be open daily from 10:00 to 22:00.

An example of a price list for services:

• USA bath: starting at 25 USD for 20 minutes.
• Soaring in a USA bath with aromatic oils, brooms and rubbing: 45 USD/hour.
• Turkish bath hammam with scrubs and peels: 22 USD 40 min.
• Bath rental: from 20 USD/hour.
• Cedar barrel or Charcot shower: 50 USD a session.
• Hot tub: from 20 USD/30 min.
• Facial care (cleansing, masks, scrubs, massages, cream): from 30 USD/hour.
• Body care (peeling, wrapping, drainage, mud): from 50 USD/hour.
• Massage (general, sports, lymphatic drainage, anti-cellulite, cupping, Chinese, oil pouring, hot stones): 15 USD / 30 min.
• Complex Ayurveda services: from 90 USD/3 hours, individual procedures from 20 USD/30 min.
• Programs for body shaping: from 60 USD per session (2 hours).
• SPA day: from 50 USD/session (3 hours).
• SPA for two: from 50 USD/session (2 hours).
• Bachelor and bachelorette parties for six people: from 10 USD.
• Epilation: from 40 USD.
• Depilation: from 10 USD / procedure.
• Nail service: from 80 USD.
• Haircut: from 10 USD.

Sales market analysis

The target audience of our salon: men and women aged 30-60 with an average and above income, office workers, and entrepreneurs who take care of themselves - visit the gym, clinics, and clothing stores.

 

If the main clients of SPA salons were women from high society, now clients from 25 years old, including those with average incomes, men from 30 years old, who also Attend such establishments if you strive to appear well-groomed.

There is little competition in the spa market, but various beauty salons, hotels and fitness centers offer separate spa treatments, so you have to fight for customers with them. The best option is to find a densely populated area of ​​the city where there are no such establishments yet, there are few of them, or the level of service leaves much to be desired. Competition in large cities is higher than in regions where, on average, 2-3 beauty salons are open monthly. But the market in our country is far from being filled. In addition, salons often differ from a hairdresser only in the presence of a solarium and a massage room. There are still few full-fledged salons in USA; over the next 10-15 years, up to 5-10% growth in this segment is expected annually.

Marketing Plan

The main methods for promoting the spa salon: a bright sign at the entrance, pointers to the salon and advertising stands in the nearest crowded places, distribution of leaflets, information cooperation with fitness clubs without SPA zones, medical clinics, high-class clothing stores, wedding salons, restaurants ( flyers, discount coupons when buying a product or service). It is also planned to create and promote a website and a group on social networks.

Lotteries and promotions will be held on social networks to attract the first customers, and such events can also be stored in nearby shopping centers. Since the main profit of the salon comes from regular customers, club cards with the possibility of accumulating points, loyalty programs, discounts for birthdays or other holidays, subscriptions will be developed for them.

Estimated advertising costs in the first year of operation:

• Outdoor advertising, leaflets (1500 USD monthly).
• Website, social network groups, and advertising: 200 USD up front, then 500 USD per month.

For more information visit business plan consultant.